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Environmental Chemistry and You
We all need some chemicals in our bodies – biochemistry. However, there are chemicals in our environment which might be inhaled, eaten or used on the skin, which we do not necessarily need and which can interact with chemicals already present inside us, with harmful and in some cases, devastating effects. Using charming illustrations to explain his points, the author, an allergy specialist, discusses the interactions between the biochemicals which should keep us alive and healthy and the external, potentially harmful chemicals which enter us from the environment in which we spend most of our lives. He also covers the sources of allergens, with some surprising facts.This book will be appreciated by lay readers and professionals alike; its clarity makes it easy to read and understand. Look up your condition, it may be more prevalent than you think.
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Doorways Into Dying: Innovative Teachings For End Of Life
In Doorways into Dying: Innovative Teaching for End of Life, Ingrid Rose and Kay Ryan present techniques and tools for communicating with those in out-of-ordinary states of consciousness such as those found in dementia, coma or the dying experience. Methods are presented that are useful to medical staff, caregivers, relatives and friends in making links between the outside world and the inner worlds of those who are ostensibly unable to communicate. The slight movement of a finger, the flicker of an eyelid, and other signals, are the building blocks of communication, useful in gaining understanding of the needs of the patient. This book describes how we can approach those who are ill, near death, or dying, in a way that values all experience as holding potential meaning for the person. How to connect with others in order to support them on their journeys is laid out here through the introduction of theoretical concepts, case studies and examples, as well as exercises for reader to practise.
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Dermatologist Tested
Dr Rachael Morris-Jones, a dermatology consultant investigates... What causes skin/hair/nail disorders? Does eating chocolate give us acne spots? How can we prevent skin aging? Are self-tanning lotions really safe? What does 'Dermatologically Tested' mean on product labels? Do skin-care products actually work? What causes our hair to change colour/fall out as we age? Do supplements really help to produce strong nails? Evidence-based analysis is used to explore the truth about skin, hair and nails, and separates the myths from the facts. This book includes; the effects of the sun on the skin; sunscreens; acne; eczema; dry skin and moisturisers; skin aging; scarring; hair growth and hair loss; nail changes; top tips for healthier skin/hair and nails; and DIY skin treatments.
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Consciousness Redefined
Is extrasensory perception fictitious or can it be more real than we can even imagine? This question is being asked not only by the public, but also by scientists. Recent breakthroughs in quantum physics and neuroscience might finally provide the answer. Only when we put all the pieces together can we uncover the biggest mystery of our nature: the human consciousness.
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Collective Social Intelligence
People are naturally social and social relationships have sustained the ways we interrelate to start and finish our greatest achievements. Today, the ways we use technology has created a virtual-world that is overloading us with so much information that the resulting behaviors are breaking many productive social relationships in the actual-world.
The virtual-world very often results in out-of-proportion reactions to too much information and too much connectivity. There's nothing wrong with technology, but if we embrace Collective Social Intelligence (CSI) the technology will be put to better use because by necessity our virtual-worlds will be cleaned-up, mended and re-defined to put humans back onto a faster track of globally pioneering and progressing our place in the universe.
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Climate Change And The Cargo Cult
Climate Change is a major threat to our way of life, and requires urgent political action to remedy its many threats, but is it a symptom rather than the disease? This book argues that the problem lies deep in our commitment to the quest for ever increasing economic growth. At some time in the 1970s the Western World passed a point of economic satiety beyond which further economic growth was of little benefit, and indeed was counter-productive, to living the good life. We must therefore seek a better understanding of our environment and of what constitutes genuine wealth. Life without the frenetic economic activity and culture of selfish possession that drives the modern economy can indeed be more humane, more pleasant and more meaningful than what we have today , but to reach it will require a major re-evaluation of what is important in business, politics and culture.
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An Idiot's Love of Idioms 2
Ever wondered where the sayings we commonly use originate?Sometimes the things we say, if we really think about it, make absolutely no logical sense.Take what I’m saying as read but not with a pinch of salt, I think this book will be a sight for sore eyes and will warm the cockles of your heart.This book won’t cost you an arm and a leg and you won’t have to push the boat out to buy it and I’m not trying to pull the wool over your eyes as there are no smoke and mirrors here. If you like idioms it might be right up your alley and I’ll stick my neck out and say you’ll find it top drawer.Hang fire you say, well, this kind of book only comes once in a blue moon so keep your hair on, don’t flip your lid and remember every cloud has a silver lining even if it’s not cloud nine. So don’t drop a clanger and cut me some slack, buy this book and I guarantee you I’ll have you in stitches.
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Abdominal-Pelvic Imaging
Maybe we have an obsession for cases, but when we were resident in radiology, we loved to learn especially from cases not only because they are short, exciting and fun, similar to a detective story in which the aim is to get to ‘the bottom’ of the case, but also because, in the end, that’s what radiologists are faced with during their daily work.The topics covered in the book represent the common and important diseases encountered in abdominal and pelvic imaging. The material presented for each case provides a thorough and comprehensive description of the disease entity, enabling the radiologist or the clinician to develop a clear concept of the entity through the different imaging modalities that are present. What is interesting in this book is one case per page. The book can be used as a means of rapid revision of a large number of cases in a short time or as test of knowledge by masking the radiological description and diagnosis and trying by using the clinical data and radiological images to describe first the pathology then propose a diagnosis.
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Trademark Dilution
The world has changed materially since the foundation of traditional trademark laws, according to which the purpose of a trademark was to serve as a differentiating source indicator, preventing source confusion in the marketplace. Traditionally, trademarks protected the public from likelihood of confusion, assisted in consumer decisions and reduced search costs.The need to award a special scope of protection to famous trademarks from use on non-competing goods was first discussed in Kodak in 1898, holding that the use of the word Kodak for a bicycle company does not mislead consumers but takes unfair advantage of reputation. However, the most significant point in the evolution of dilution, in its early stages, was the case of Odol decided in 1924, which was the first to acknowledge the need to protect the advertising power of trademarks from being diluted, even in the absence of a likelihood of confusion. This book will provide that dilution is a ‘sui generis’ brand remedy applicable to reputed trademarks in accordance to their aggregated inherent and acquired strength. The book will address the non-harmonised nature of dilution, which reflects a problem in an age of borderless trade and cyber commerce and emphasises the need to answer the question: To what extent should reputed trademarks be protected by dilution beyond the traditional trademark protection from likelihood of confusion?The book includes a proposal for an operative legal framework based on conclusions and distinctions derived from the comparison of dilution, as adopted and interpreted in different areas of the world, comparative case studies and comparison with neighbouring legal rights, such as Tort Law, Unfair Competition, Moral Rights, Equitable Rights, Publicity Rights and Unlawful Enrichment.
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The Quantum Economy
In a world where technology is driving rapid change and connecting us like never before, one thing has remained stagnant: air travel. Since the retirement of the Concorde in 2003, supersonic civilian flights have become a thing of the past. Entrepreneurs and aspiring business leaders must turn to private jet travel to stay ahead of the competition. This book explores the opportunities available to those who act fast, using real-life stories of successful entrepreneurs who have leveraged the speed and convenience of private jets to build their businesses and stay ahead in the quantum economy. Discover how you too can use private jets to connect, compete and succeed in today's fast-paced business world.
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Zero-Gapped
The barbershop revolution has rocked the men’s grooming industry in the past decade. Social media, the creation of influencers, the artistic new cutting techniques and barber education have proven powerful instruments to monetise and maximise the earnings potential of barbers and barbershop owners. As with any creative industry, you can only have a finite number of market influencers and barbers providing education to those learning the trade. So what can other barbershops do to maximise all their revenue streams? How can we take a lifestyle business to a scalable brand using organic business growth strategies?Zero-Gapped is a book written by an ex-academic scientist turned-entrepreneur and pro-barber which describes the use of a proven century-long business model and modern growth hacking strategies that can be applied in the barbershop to create value for your business, your customers and yourself.
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Your Career Marketing Plan
This book will guide you through the steps of both developing and implementing a career marketing plan. Hopefully, it is going to be a valuable journey for you and one in which you will learn a great deal about the person you are in life as well as in the workplace. More importantly, you will have a better understanding of the field in which you want to pursue your career and the type of employer to whom you want to offer your peerless expertise.
If you will take the time to complete the exercises at the end of each chapter, they will help you to analyse the information gathering you need to do to start building your own Career Marketing Plan. A Career Marketing Plan template is given at the end of the book for you to start entering your strategies, tactics and action steps for the implementation, control and feedback of your plan.
This book will hopefully change you and your self-perception in a very positive way and give you greater confidence as well as self-awareness. It will help you know who you are, what you want and how you are going to get it. There is nothing stopping you from having the career you want and, ultimately, the life you desire. You will realise that you have what it takes to control your career destiny.
Best of luck to you on your career path and best wishes for tremendous success with marketing not only your career but also marketing you!
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